Aug 19 Aug 19 Google v. Facebook: The battle for the world's attention John Julius Sviokla branding, customer experience, innovation
Jun 11 Jun 11 Innovations in Listening to the Market: eBay could do better... John Julius Sviokla branding, customer experience, ideas, innovation
May 24 May 24 Gifting as Branding: How Coke & Pepsi Use Social Media John Julius Sviokla branding, business strategy, ideas
May 9 May 9 Create "Choosing" (Not "Shopping") Experiences John Julius Sviokla branding, customer experience, design, ideas, innovation
Feb 8 Feb 8 Ten Propositions for the Virtual Age... John Julius Sviokla branding, business strategy, customer experience, ideas
Feb 2 Feb 2 Brand Management and the 10:45 Per Day Generation John Julius Sviokla branding, business strategy, customer experience, ideas, innovation
Sep 22 Sep 22 Starbucks Crowdsources Two Obvious Apps That Every Retailer Should Have! John Julius Sviokla branding, webtech